AARC TREE Communications Toolkit
Introduction
The toolkit in alignment with the D6.1 Guidelines for Online Presence serves to support partners, contributors, and stakeholders in promoting AARC TREE’s results, ensuring a unified brand identity, and engaging the target audience.
This toolkit, consists of templates and guidelines ensuring a consistent, strategic, and effective online presence across platforms.
Visual Identity and Branding
Maintaining a strong and unified brand identity is key to ensuring recognition and consistency. The following branding elements should be adhered to:
Logos and Colors
- AARC Logo: Two versions (orange/dark teal and white for dark backgrounds).
- AEGIS Logo: Uses the same AARC color palette to maintain visual coherence.
- Colors:
- #F47B22 (Orange)
- #013F5E (Dark Teal)
